D&G Collection

November 2009 was D&G Collection month for Momentum Promotions. Over three weeks we launched the 5 new fragrances that make up the D&G Collection. During the key launch week in Myer Sydney City we put together an elite team of experienced fragrance sales consultants and promotional models to create a sense of excitement and theatre in store.

The result was a hugely successful launch week. Customers gravitated towards our promotional models to experience the scents while our fragrance sales consultants captured the sales.